Why do some online casinos have exclusive live games?

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In an attempt to give their platform further appeal, some online casinos provide their customers access to exclusive games. Those are slots or live dealer games that can only be found at one specific casino platform.

The volume of exclusive live games is very small compared to the traditional set-up, where live games are shared across a network of casinos. So why would a high win rate online casino be driven to absorb the cost of hosting their exclusive games, and are there any real advantages to them?

Game Developers to Casinos

Game developers like Red Tiger, NetEnt and Pragmatic Play are the ones who provide the games that you find at online casinos. They design them and set up the game mechanics and operations.

Those games are then licensed out to casinos, who publish them on their site for users. This common system means that the same game can turn up in hundreds of different online casinos, so they are available to pretty much everyone.

Exclusive casino games, however, can only be found on one casino platform. But what does that do for the operator, and more importantly, the players?

Exclusivity Is Alluring

A casino can market a range of exclusive live casino games as a selling point for a customer to join their services over a competitor. Just by simply offering something that can’t be played anywhere else, that is likely going to drive up the appeal of that platform.

It is a big marketing strategy that plays into the psychology that people have of a fear of missing out on things. So if the game is appealing enough, and has a big enough of an exclusive feel about it, then it can be a great way to get a new customer in the door.

In turn, that customer will then, of course, not only play the exclusive game but most likely plenty of others as well.

What Do the Casinos Get?

The chance to build custom rules and features into a game is a big appeal for an operator, as it’s something that can be worked to their advantage. Exclusive games can be profitable for the casino because they can control them to their liking in terms of the payout structure and the edge that they take from them.

So this is where they vary greatly from the shared network games by developers, which run the same set-up regardless of what platform they are on.