Video Advertising vs. Outdoor Display Advertising

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Many marketers are scratching their heads when it comes to deciding on putting their marketing budget on a video advertising campaign. If you ask them why they are doing it, you might have to wait for a long time to get a satisfactory answer. 

If we put it in simple words, if you are not using video as a subpart of your marketing strategy, you will lose your race. But what is the difference between Video advertising and outdoor display advertising? 

Today we will show you which one of the above advertising strategies works well for your business and will provide a great return over investment (ROI).

Why Do You Need Video Advertising? 

• More Viewers More Customers 

There is no denying the fact that every day millions of people surf the internet to watch videos. According to the reports, more than 92% of B2B prospects and 65% B2C prospects watch videos online.

One-third of the purchase that shoppers do only after watching a review video of the product on the internet. The most prominent players in e-commerce, such as Amazon, eBay, have said the sales of a production increase by 35% when the company adds video in its description. Even events like logo reveal and product reveal is watched by millions of people worldwide.

In addition to these figures, more than 4 billion videos are watched on youtube every day. We are sure no matter where your billboard is placed, it will not get that many views in a single day, even if you put it on The Times Square, New York. 

A prime example of this strategy is the gaming console war that is happening right now in between Sony and Microsoft. Fans are eagerly waiting for the next-gen console, and till now, both the companies have created hype all over the internet by mostly using videos and live streaming sessions.  

• Video ads are designed for mobile users 

The number of viewers watching videos on mobile devices is going up each day, and there is no slowing down. Moreover, Twitter, a popular social platform, is used to share 700 videos every single minute. 

A video has an 88% chance of captivating the viewer’s interest. These short videos can be snippets about your products, their usage, and customer reviews. While,, people who are watching videos on the computer might quickly press the skip button. 

• Search Engines love videos 

When Google is making changes to its search engine algorithm, it always prioritizes video content on websites to give them an edge on the ranking page. There are so many different platforms where you can easily share your videos and get people to see it. The linking of your video to a website will help in increasing clicks and views of a website. 

A video is a way of giving out precise information in short bursts in comparison to texts. As a result, they are more engaging, and information is given via visuals and audio, so people remember it for a long time. 

• Videos are easy to make 

Sight and sound are the two most impactful ways of conveying a message to the human brain, and even an average video uses both of these. With the help of the video, you are making a stronger personal relationship with your audience.