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These are Hungary’s favourite brands in 2019!
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Again, Google has been top-ranked in the 2019 national research carried out by the VMLY&R advertising agency, observing brand preferences of Hungarian consumers. Google is followed by Samsung in the ranking, along with one Hungarian brand, ’Pick,’ reported the researching company to MTI on Tuesday.
The list is overwhelmingly dominated by the technology sector: after Google and Samsung, Youtube has been ranked in the fourth place, followed by Microsoft and Facebook.
It is not surprising that Hungarian consumers associate innovativeness with technology brands; however, interestingly, the refreshing drink Fuze Tea, which was introduced last year, also managed to get on the list of innovative brands, thanks to its media presence and strong launch campaign.
As Portfolio reports, the greatest development was realised by Huawei and Aldi. Despite its scandals, the Chinese telecom giant has doubled its scores compared to 2017, while Aldi has improved by 300 places.