New strategy to increase domestic pork sales: sticking flags in sausages

In an attempt to boost domestic sales by engaging with the buyer through their patriotic sense of being, The Ministry of Agriculture came up with a new strategy that is essentially sticking flags into pork cuts. The new legislation asks all meat sellers, be it small shops, markets, supermarkets etc. to put the country of origin on the pork they sell.

The legislation came into force on the 15^th of January and has since garnered mixed reviews. The process is bound to be confusing and awkward for butchers and small shop owners because if the pork was raised in Austria and cut in Slovakia, both the countries will have to be mentioned.

Hungary’s Ministry of Agriculture told Euro News in a written statement, “Customers want more information about food products because this way, they can make an informed decision.”

“But our goal is also to promote and popularise domestic food products,” the Ministry said.