Made in Hungary! – Hungarian brands that conquered the world

Several Hungarian brands gained a world-wide reputation. Besides its gastronomic specialities, other pioneer ideas were originating from Hungary that conquered the whole world. Let’s see which are these.

Pick Salami

A hungry Hungarian cannot miss this delicious Hungarian cold cut, the Pick wintersalami. The company was established 150 years ago in Szeged by the Pick family, the country’s largest pork processors. Since then, the tasty Hungarian delicacy has become so popular that it is exported to 35 countries worldwide. Its harmonic aroma and special flavour can be experienced while tasting due to its secret production method, including traditional technology, cold smoking, and intensive spices.

Paprika & Erős Pista – Édes Anna

Paprika can be found in several Hungarian dishes. As welovebudapest.com describes, the red spice exists in different versions – it has sweet, noble-sweet and hot versions. They can also be tasted in the spicy paprika paste “Strong Stevie” (Erős Pista), and it’s milder, more delicate female version “Sweet Ann” (Édes Anna). These popular paprika products are often used in Hungarian dishes like fisherman’s soup or goulash, to different meats and stews, but it works as a substitute for ketchup on sandwiches as well.

Negro

The famous Hungarian candy was invented by an Italian confectioner Piatro Negro who worked in Hungary in the 1920s. As its slogan depicts – “the chimney sweep of the throat” – is a perfect remedy in case of sore throat. The black colour of the candy is extracted from molasses; it is flavoured with menthol, honey, eucalyptus or blackcurrant.

Szamos

As adagiohostel.com describes, the delicious almond-flavoured sweet marzipan was established by Mátyás Szamos and Károly Szabó, two outstanding Hungarian confectioners. One of the most important products of the Szamos brand is the marzipan rose, created by Mátyás Szamos in the 1930s. Several sweet delicacies are offered at Szamos confectioneries including ice cream, chocolates and all kind of desserts. Besides tasting the sweets bombs of Szamos, you can learn about the art of marzipan-making and discover some of their masterpieces in the marzipan museum of Szentendre and Budapest. Both of them will be an enjoyable experience, that is for sure!