Hungary’s favorite – Suzuki in its old glory!

Suzuki is triumphantly marching towards the top of the Hungarian car market. It seems that it may regain its pre-crisis position soon. However, loans are about to be replaced with some aid from the government, writes Napi.hu.

In the first quarter of 2018, Suzuki – which also has a production unit in Hungary – produced 71.8 percent of growth in sales. It is more than the double of the whole market’s increase of 30 percent. Suzuki’s market shares also increased by an outstanding 3.8 percent. Here is an overview of the Japanese car brand’s past 17 years of success, concluded by Napi.hu.

Suzuki was considered a miracle in the 1990s, as it was able to break the Eastern cars’ decades long monopoly on the highways of Hungary.

The production of the Swift model began in 1992. The most fabulous trick of this type was its simplistic design compared to the other giants of the vehicle industry. Thus it could remain affordable for Hungarian customers. This price, of course, came with quite hazardous financial constructions.

The most decisive offer was the 0 percent initial price with a 10 years run-time, encouraging a bulk of customers to purchase Suzuki. The triumph of the car brand is clearly seen from the market shares: it was 18.6 percent in 2007, 16.2 in 2008 and 13.4 in 2009.  The shares fell victim to the economic crisis in 2010.