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Hungaricums: Parts of Hungary around the World
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Under hungaricums, in the collection of Hungarian values are some of the most popular things known in Europe. Footballer Puskás Ferenc, Ghoulash, Tokaj Wine, Racka Sheep, and Lake Balaton all belong to the same list. An article by Outlook highlights everything there is to know about this collection.
National Identity in today’s fast-paced, rapidly moving world with no boundaries is difficult to inculcate. Hence, Hungary came up with a creative way to nurture its people’s patriotism: they launched the promotion of typical attributes of National Pride from the Rubik’s Cube to Debrecen Sausages. Keeping in theme with the name of the country, the National treasury is aptly named Hungaricums and is constantly expanded with new exhibits of Hungarian production, whether tangible or intangible.
This venture was started, like most things, as a sales tactic and to save on foreign advertisement, by four companies that merged when they decided to go global. The four companies were the Pick sausage factory, the Tokaj wine trade house, Unicum herbal liqueur, and the Herend Porcelain Manufactory.
This association started a conversation in Hungary about its own uniqueness and national value that had started to fade from the minds of the urban people. This venture became so successful that today, there are 60 products in the Hungaricum Club, protected against infringement by state laws and copyrights. The Club became so big so fast that, more than anything, it is a cultural trend rather than a commercial one now.
Here’s a list of Hungaricum products that are fairly essential to every Hungarian person:
PÁLINKA
Palinka is a fruit brandy, essential to every Hungarian household. Hungarians first started distilling it from fruit and berries in the 15th century, and it was mainly produced in monasteries close to princely and aristocratic houses. Hungarians prefer this drink over any other alcohol as it is believed to have medicinal benefits as well, and according to new amendments in the law, small businesses that make Palinka are exempted from tax.
Can suggest a few corrections?
1. It’s Hungarikum, not with “c”.
2. Instead of a Ukrainian website as source, you can find better info on the official Hungarian website about Hungarikums: http://www.hungarikum.hu/en
3. The Verbunkos dance is NOT a Hungarikum, first of all. Secondly, you can cross the entire 2nd sentence of that paragraph, nothing of it is true – especially, please don’t try to mix politically correct talk on feminism, equality and such, it just doesn’t fit to traditional Hungarian folk dances. A folk dancer will be thanking you, if you make these changes.
There are a few, factual errors in this article and as a professional folk dancer, I made some suggestions to correct them – but my comment was not approved.
Why?