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Hungarians made a fortune with period panties – PHOTOS
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Dóra Molnár and Ádám Tasnádi’s joint invention made the two Hungarian startup owners millionaires. They created a trademark that conquered Europe and is popular in Africa and America. They began with two million forints (EUR 5,000) but earned almost 400 million HUF (EUR 1 million) in only three years. And what was the reason? A period accident of Dóra Molnár. Read more about their story below!
Flourishing business because of an accident
According to index.hu, Ms Molnár created the new product in the 2017 winter after gaining some horrible experiences during a period accident. “It came earlier than I expected. My underwear became bloody, and I thought how useful it would be if I had panties able to cope with menstruation just like the pantyliners” – she told the Hungarian media outlet.
She needed something helpful even when her period comes unexpectedly.
A woman always thinks about avoiding becoming soaked, she added. Therefore, they created the ‘this is Redy’ trademark with Ádám Tasnádi. They tested it for 1.5 years and entered the market in May 2019. The testing process was long since women could use the product only during their period. She is not ashamed of her invention. Instead, she says it is a brave product, and there are no taboos. For example, they did not hire professional, skinny models in their marketing campaign. Furthermore, they did not retouch the hand hair because they wanted to send a message that the product belongs to everyone.
Hundreds of millions of HUF income
Finally, they made 300 period panties and gave three months to see the market’s reaction. However, they did not have to worry for long: they sold everything in one month while demand skyrocketed. As a result, for example, their website froze many times because of the high number of visitors. So it happened that they ran out of panties.
