Hungarian party campaigns with the panda logo, WWF hits the roof

WWF is planning legal actions because Új Magyarország Párt (ÚMP) uses the conservation civil organization’s panda logo in their campaign. The party has used the trademark in a homophobic Facebook post as well, hvg.hu reports.

“Using the WWF’s panda logo by ÚMP in their campaign endangers the civil organization’s universally positive judgment” claimed WFF, and added that their Hungarian management was shocked to be informed about the unauthorized application of the trademark.

According to WWF’s information the ÚMP used the panda in their Facebook page and on placards primarily in Szombathely so far. “Hence we’re going to take legal steps against the unlawful, political application of the WWF logo, preventing further infringements” – as Fáth Ákos, the organization’s Hungarian manager said in the WWF’s announcement.

The logo is legally protected worldwide, its application is only the organization’s right, as WWF states.

ÚMP wrote the following in their post with the panda: “Hungarian, employed, heterosexual – doomed to extinction? No! Új Magyarország Párt”. The party has advertised itself on Facebook with another panda too, but it is not similar to the WWF’s logo.

WWF announced that they most emphatically distance themselves from any political campaign message, political party, or political movement. Over and above – as an open-minded, cooperative and multicolored conservation civil organization – they most emphatically distance themselves from any racist, homophobic, biased, exclusionary attitude or propaganda too.