Hungarian manufacturer about the future of Rubik’s Cube trademark

Within the framework of the EU’s trademark law and copyright legislation, the brand of the world-famous invention is still protected in the European Union.

“It is definitely untrue and seriously misleading that Rubik’s Cube can be freely manufactured or sold by anyone,” commented János Kovács, Managing Director of Artrade Ltd., to Világgazdaság, reacting to the decision of the European Council, according to which the cancellation of the Magic Cube’s EU trademark has been approved.

In Hungary, the company is the exclusive manufacturer and distributor of the original Rubik’s Cube and other relating products.

Last Thursday, the European Council rejected the petition of Rubik’s Brand in London (this company possesses the global manufacturing right of Ernő Rubik’s invention) while approved the decision of the European Union Intellectual Property Office (EUIPO) claiming that the core features of the cube’s trademark are invalid. Previously, the cancellation of the Rubik’s Cube trademark had already been requested by the Hungarian Intellectual Property Office.