Government-close advertising company gives 95% reduction to government parties

In fact, ESMA Reklám Zrt. specialised in outdoor advertising received many friendly gestures from politics before. Now it offers a 95% price reduction to the governing parties, LMP and MSZP– according to 24.hu. The company belongs to István Garancsi who is a close friend of PM Orbán. Interestingly, the State Audit Office of Hungary fined the biggest opposition party, Jobbik because – according to the institution – they got outdoor billboard locations for less than the market price. ESMA announced that by the time the political campaign began they had already sold all their available advertising places.

A generous advertising company

According to 24.hu, the average monthly rental fee for the famous “elephant ear” was 90 thousand forints (EUR 287) last year. This sum increased to 110 thousand (EUR 352) this January. Since the campaign lasts for 50 days and every month which is started counts as full at least 220 thousand forints (EUR 703) should be paid for each elephant-ear. So this is the valid market price at present.

However, the company is

satisfied with less than 4.5% of this price.

Thus, it gives tremendous financial help to the parties which have tight campaign budget. In fact, Garancsi received a 300 million forints order from the Prime Minister’s Office regarding the government’s anti-Soros billboard campaign. They let out then 4,500 elephant-ears with a considerable price reduction. But even so, they received four times more than they will during the parliamentary campaign.

Fidesz, LMP, Socialists and another party accepted the offer