Freetour awards mark a new optimism in travel

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As the tourism sector gears up for the first proper travel season in three years, Summer 2022 is looking good (touch wood) for both smart travellers and the travel industry.

This sense of optimism is backed up by a surge in tour and activity bookings in many destinations according to Freetour.com, the first and leading booking platform for free tours & budget activities around the world, which recently announced the recipients of the 2022 annual Freetour Awards — best free walking tour awards.

What are the Freetour Awards? 

The Freetour awards honour the best free tours in the world and the people behind them. A free walking tour is one with a professional city tour guide whereby you are free to decide how much to pay at the end. There’s no set fee for the tour, so the value ratio is firmly in your control, and the standard of the tour must be high-quality to be valued accordingly.  

Although the Freetour awards are annual, this year they hold a bigger significance than ever.

After a tough two years for tour providers around the world, the 2022 Freetour.com awards don’t just celebrate the best free tours, tour companies and activity operators on the planet, but represent a collective resilience; the fact that these honours are even possible at all this year is a testament to the will, strength, and determination of every free tour operator on the platform to prosper.

How are Freetour Award winners decided?

The Freetour award winners are decided based on the reviews and ratings of thousands of verified free tour users who have actually taken the tours they’ve rated. This makes for a trust-worthy process to not only highlight and celebrate those tour providers who’ve really earned the accolade but to help fellow free walking tour bookers recognise top-quality city tours in the destinations they visit.

Each reviewer rates their free tour experience based on five factors:

• organisation;
• guide;
• atmosphere;
• usefulness;
• content.

The combination of these individual ratings creates a score from each review, and all review scores from the previous year are collated to present an overall rating for each tour.