Forbes: These are the most valuable Hungarian athletes in 2020

It is the sixth time that Forbes Hungary revealed its list of the most prominent and valuable Hungarian athletes of the year and the sixth time that Katinka Hosszú took the first place.

Compared to the American Forbes’s list of the world’s highest-paid athletes, this list is not based on how much money they actually make. In Hungary, this information is not public, which would make it rather problematic to compare. The list is based on the athletes’ achievements and their ability to make money, build their own brand, etc.

This year, Forbes worked based on a new method, taking more factors into consideration. They looked not only at achievements but also at how often athletes appeared in any news media and asked advertisers to chip in with their opinion on whom they would make long- or short-term collaborations with.

The top five most valuable Hungarian athletes according to Forbes are:

1. Katinka Hosszú

Katinka cannot be dethroned since 2015. She has been leading the list for six consecutive years. Whatever she tackles, she conquers. She won the 200-metre individual medley for the fourth time at the FINA World Championships last year. She is undefeated in the 200m IM.