Fifty Pairs of Shoes
 – The story of one of Hungary’s most influental blogs

Vivien Nagy started off her blog (fiftypairsofshoes.com) in 2013, and has since been steadily editing and building it up. Currently, in addition to her own publications, she creates content for YSL Beauty and Kérastase, but her collaborating partners include other, successful fashion companies, including Luisaviaroma, Ralph Lauren, Revolve and H&M. Her mission statement is to provide continuous inspiration for the conscious, independent, modern woman.

An interview by Tropical Magazine.

You’re one of Hungary’s most influential blogger/vlogger. What was your goal in starting?

To tell the truth, I did it on a whim, I didn’t really plan much, just started doing it. I registered on Blogspot.com, created a simple template for the site, and started posting. It totally started as a hobby; I just wanted to share my style with the world. I only observed both national and international fashion from afar; I never would have thought, not even in my wildest dreams, that years later I would have the opportunity to work together with these brands.

Your blog is called “Fifty Pairs of Shoes.” Where did the idea for it come from?

I was in a huge dilemma, because I didn’t know what to name my blog. I brainstormed for weeks trying to come up with something unique, to no avail. One day, I woke up and had the idea to count the number of shoes I had.

In the end, it turned out I was the proud owner of fifty pairs thereof, which was how the blog got its name.

Which are your most central topics?

Mostly fashion and current trends, but I write about cosmetology, travel and even lifestyle on occasion, too.

Since fashion is your most central topic, I have to ask, what style is closest to your heart?

Casual, elegant, and always a bit eccentric, revolutionary. I don’t consider myself subversive, but I do like stretching boundaries.

Which companies do you prefer to work with?

I had and still have collaborations which are very dear to my heart. The most important thing is – and something which I always take into consideration – is a brand’s mission statement and quality. A brand could be a huge name but if I disagree with them, no matter how much they pay, I still wouldn’t work with them.