Famous TV show poised to drive UK tourists to Hungary

Contestants of a popular business reality show in the United Kingdom came to Budapest in a recent episode. The series provides a great promotion for the sights of Hungary and may prompt UK tourists to consider Budapest as their destination this upcoming holiday season, expert says.

Contestants of the UK’s version of The Apprentice competition series, airing on the BBC, went sightseeing at iconic locations in Budapest, sailed on the Danube, and visited a vineyard in Etyek, index.hu spotted. In the episode, contestants had to set up tours in the country with the goal of earning the most revenue from ticket sales. One team opted for a boat tour on the Danube, while the other set up a tour in a winery.

Those taking the trip on the river of Budapest also visited Margaret Island and its famous musical fountain:

Meanwhile, tourists choosing to visit the renowned wine region of Hungary got to learn about the so-called wine thief:

Besides the main attractions, a variety of the most famous sights of Budapest appeared on screen, from the Fisherman’s Bastion and the Matthias Church to the Basilica or Vörösmarty Square.

Budapest is a popular destination for UK tourists

The last season of The Apprentice garnered over 6.5 million viewers in the United Kingdom. The Hungarian Tourism Agency (Magyar Turisztikai Ügynökség, MTÜ) took part in coordinating the locations and tasks for the filming of the episode. They say that Hungary’s inclusion in the popular series, especially at the onset of the travel season, is priceless in terms of publicity, and may give a great boost to tourism in the country.