Famous Hungarian actor makes viewers in nine countries cry – Christmas video here

Magyar Telekom’s Christmas campaign this year focuses on the value of caring and personal contact. The core of the campaign is a TV spot starring Róbert Koltai in Hungary, which will be shown in eight other European countries, says Kreatív.

Background

This year, Magyar Telekom won Deutsche Telekom’s international Christmas tender with the idea of DDB Budapest, so the TV spot developed in Hungary and

the creative elements of the campaign will be used in a total of 9 countries in a single Telekom campaign such as Croatian, Northern Macedonian, Polish, Romanian, Austrian, Czech and Slovakian viewers can also watch.

There has never been such a large-scale campaign cooperation between DT countries before.

Campaign target

During the epidemic period, we experienced both how much we can do with digital tools and how important face-to-face meetings are for us.

The aim of the campaign is to highlight the importance of caring, while bringing the wonder of Christmas back into our daily lives.