Export development program launched to support Hungarian sports innovation technologies

SportTech Hungary, a new export development program has been launched in cooperation with the Ministry of Foreign Affairs and Trade, the Hungarian Export Promotion Agency (HEPA), Eximbank and the Startup Campus Incubator. The goal of the program is to help for the most innovative sports technology companies of the country to enter and become more visible on the global market through collaborations with the most successful Hungarian professional athletes.

Levente Magyar, Parliamentary Secretary of State for Foreign Affairs, said at a press conference in Budapest on Thursday that the aim of the new initiative is to provide the widest audience for the most competitive Hungarian sports innovations with the help of Hungary’s most successful athletes and other international contacts. According to the announcement, the SportTech Hungary will provide the best sports technology startups international visibility, mentorship and best practices for entering and growing on the global market.

Five pioneer companies were selected in the first round

Five companies have been selected for the program that offer an internationally validated, innovative product or service, or may already be selling in foreign markets. The program also includes Seyu – ‘Together for victory!’ a real-time, fan engagement, photo sharing solution that allows clubs to collect fan data, generate revenue and instantly distribute safe, user generated content on their existing digital platforms, including giant screens, perimeter LED boards and social media.