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5 Tips for Marketing and Growing Your Business in Hungary
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Growing your business is essential for your success, and expanding to new markets, either outside your local area in Hungary or as an international brand looking to connect with Hungarian customers and clients can take your brand to new heights.
If you’re looking to tap into a new market for your business, then you’ll have to implement a tailored approach.
So, if you’re looking to market your business in Hungary, here are just five fantastic tips to help you get started.
1. Understand the Market
Before you launch any marketing campaign, it’s important that you take the time to understand the Hungarian market.
What are your potential customers looking for in a business, and how can you address these wants and needs to show them that your brand is the solution to their problems.
Utilising tools such as Google Trends can help you to establish what people are searching for, and this can then help to guide your marketing efforts.
2. Leverage Digital Marketing
We live in an increasingly digital age, and this makes digital marketing essential for your business growth.
From social media marketing to SEO, there are a wide range of ways that you can get your business in front of your Hungarian customers.
And, if you’re an international business looking to target the Hungarian market, then it’s a good idea to work with digital experts who specialise in international SEO. For example, digital marketing agencies, such as Maratopia, can ensure that you have a complete online marketing strategy that encompasses everything from SEO and PPC to local and international search.
3. Localise Your Content
When crafting content for the Hungarian market, particularly if you aren’t local to the area, then it’s important that you take time to research the country and ensure that your writing reflects local interest and customs.
It’s also a good idea to ensure that the visitors to your site have the option to view the page in their native Hungarian in case they aren’t as comfortable with the English language.
It was especially painful with paid traffic: Hungarian users are very sensitive to the quality of creatives and loading speed, and they also love the mobile format. Then I switched to push notifications and pop-unders — they give quick results and allow you to test hypotheses cheaply. RichAds worked best — it has a low entry threshold, cool optimisation tools like Performance Mode, and really high-quality American traffic, which I then redirected to Hungarian offers. Visit for more details and case studies. Now I start with them in every new country — it saves a lot of time and nerves, and the ROI is consistently higher than on classic networks.