A revolutionary clothing store is about to open in Hungary

A Czech company fused the joy of online shopping together with the traditional model: they have a store, but at the same time, they don’t. The strategy seems to be working in Slovakia and Romania as well, and the company’s revenue has grown 720% in three years. The company is about to open a new “store” in several other countries, and Hungary is one of them, hvg.hu writes.

There are those internet stores that offer several brands cheaper than traditional stores, but the customer cannot try the clothes on in advance. And there are those stores that have physical locations but sell the same piece of clothing at a higher price. What can the customer do? Try it on in a traditional store, and then try to find it cheaper on the internet. But most people are too tempted, and buy everything on the spot.

Founders of the Czech company Zoot found the perfect method to fuse the two options together: their website, which sells clothes from more than 300 brands, offers the chance to order everything cheaper. The customer chooses the desired clothes in several sizes, and the store sends it to a “store like” store for the customer to try everything on. If unsatisfied with the purchase, everything can be sent back for 90 days without any additional costs.

Maintaining a shop like this costs 10 times less than a traditional store, Sara Risticova, Zoot’s investment director said. In that way customers can buy everything cheaper, but can still try the clothes on.