Allegro launches in Hungary: Europe’s largest online marketplace now open to shoppers and retailers

Allegro, the largest online marketplace of European origin, is thrilled to announce its expansion into Hungary with the launch of its new platform, Allegro.hu. Building on 25 years of market experience, Allegro is committed to providing Hungarian consumers and businesses with an unrivalled online shopping experience, offering access to over 150 million offers at competitive prices. 

Expanding horizons for Hungarian shoppers and sellers alike

Allegro.hu arrives with a broad catalogue that includes everything from electronics, home and garden supplies, fashion, health and beauty products to automotive parts, books, and collectibles. Operating in a marketplace model, Allegro enables direct transactions between customers and merchants. The model benefits both parties: for consumers, a vast selection of products is available at competitive prices and in a safe online shopping environment. Sellers, in turn, gain a reliable partner to grow their businesses in a new, increasingly popular sales channel while maintaining control over their offers and prices. What’s also worth mentioning, the integration with their e-shops is extremely easy. 

Innovative services and deals for a seamless experience

Hungarian customers can enjoy Allegro Smart!, a subscription service that offers unlimited free deliveries, and exclusive deals. A special free trial of Allegro Smart! is available, allowing users to experience the benefits with 8 free deliveries over 12 months. After the trial, the service will be available for just 5,000 HUF per year or 1,300 HUF per month, with free delivery on orders over 5,000 HUF for lockers/pick-up points, and 9,000 HUF for courier services.

What is more, shopping on Allegro.hu comes with a Best Price Guarantee, which ensures that shoppers get the best deal on selected products by automatically comparing prices on Allegro with some of the most popular online stores. Products eligible for this guarantee display a special badge, and if a lower price is found for the same product elsewhere, Allegro will provide a coupon worth 150% of the price difference, redeemable on the platform. This guarantee allows customers to shop with confidence, knowing they are getting the best possible price.

Secure and convenient shopping for peace of mind

Allegro.hu is designed with the customer in mind, offering a variety of delivery options including home delivery, automated parcel machines, and pick-up points, supported by reliable carriers such as DPD, Packeta, UPS, and Express One or the Hungarian Post for domestic deliveries. All popular payment methods are accepted, including card payments, Apple Pay, Google Pay, and cash on delivery.

The platform also features Allegro Protect, ensuring a worry-free online shopping experience by providing automatic, free transaction coverage. This means that purchases are protected without the need for any additional fees or activation steps. If the customer does not receive the product they ordered, or if the seller doesn’t resolve a return or complaint, Allegro Protect will step in to compensate within 48 hours after the request approval. This protection is valid for up to two years from the date of purchase and ensures swift, automatic resolution. It guarantees customers a refund of up to 1,500,000 HUF.

As a marketplace, Allegro is a platform where the buyer can contact the sellers directly via chat in case of any issues. However, if there are any problems where the customer is not satisfied with the way the merchant is handling their complaint, Allegro’s local, Hungarian-speaking Customer Satisfaction team is available to join the discussion and help the buyer resolve the issue.