Dominik’s favourite: Hungarian Liverpool star Szoboszlai collaborates with McDonald’s!

Dominik Szoboszlai, the captain of the Hungarian national football team and Liverpool midfielder, has signed a long-term, multi-year partnership with McDonald’s Hungary.

As the first step of the partnership, fans will be able to taste Szoboszlai‘s favourite McDonald’s menu at the Szoboszlai Live event on 30 May, which will be available to everyone after 4 June. As part of the partnership, the national footballer will also support the work of the local Ronald McDonald Children’s Foundation (Ronald McDonald Gyermeksegély Alapítvány).

Anyone can have a favourite McDonald’s menu. That’s the idea behind the Famous Orders Super Bowl spot in the US in 2020. Buoyed by the success of the commercial, McDonald’s took the idea a step further by allowing fans to order their favourite celebrity’s favourite McDonald’s menu. Famous Orders has now moved beyond the world of advertising and become a real restaurant offering.

In recent years, the brand has worked primarily with music artists globally, including Travis Scott, J Balvin and BTS. Dominik Szoboszlai’s menu of his favourite McDonald’s products will be the first to be served in Hungary, marking the launch of the globally successful programme in the country.

“No matter how successful or famous you are, anyone can have a favourite McDonald’s menu. That’s the idea behind McDonald’s Famous Orders campaign. When we were planning the domestic launch, it was a no-brainer to work with a true global star here at home. We’ve decided to launch our local McDonald’s Favourites campaign with an exciting unique selection of Dominik’s favourites.