Sabah tourism destination presentation in Hungary – Interview with Minister Hon. Datuk Christina Liew

The Sabah Tourism Board from Malaysia was in Budapest recently to undertake a tourism promotion mission from 9-12 March 2024. The delegation was led by the Minister of Tourism, Culture and Environment of Sabah herself, the Hon. Datuk Christina Liew. 

Also in the delegation were the Assistant Minister, the Hon. Datuk Joniston Bangkuai, the Permanent Secretary of the Ministry, Ms. Josie Lai and the Chief Executive Officer of the Sabah Tourism Board, Mr. Julinus Jimit. They were accompanied by His Excellency the Ambassador of Malaysia to Hungary, Ambassador Francisco Munis.

The Honourable Minister spoke about her tourism promotion mission in Budapest in an interview with the Daily News Hungary on 11 March 2024.

Daily News Hungary: Why did Sabah Tourism choose Budapest as the location for this destination presentation?

Minister Hon. Datuk Christina Liew: Sabah Tourism is excited to explore new markets, and Budapest presents an excellent opportunity as a gateway to introduce Sabah to Central and Eastern Europe. Despite Hungary being landlocked, Sabah’s diverse offerings of islands and beaches provide a refreshing and exotic destination for travellers seeking sun, sand, and adventure. Additionally, the presence and support of the Malaysian Embassy here have made Budapest an ideal choice for this presentation.

Moreover, Budapest’s strategic location and excellent flight connectivity make it easily accessible from key international hubs. Travelers from Budapest can conveniently access Sabah via flights connecting through Shanghai, China, or Kuala Lumpur, Malaysia. Budapest is also well-connected through Middle Eastern airlines, providing additional accessibility for travellers interested in exploring Sabah’s unique attractions and cultural heritage.

Daily News Hungary: What can be expected from the destination presentation in Budapest?

Minister Hon. Datuk Christina Liew: We are engaging and presenting to the local travel agents in Budapest, a total of 31 of them. Attendees can expect an immersive experience highlighting Sabah’s breathtaking natural landscapes, diverse wildlife, and vibrant culture. The presentation will feature insightful sessions and networking opportunities to learn more about Sabah’s tourism offerings and engage with representatives from Sabah Tourism.

Daily News Hungary: What makes Sabah stand out as a travel destination?

Minister Hon. Datuk Christina Liew: From mountain high to ocean deep, Sabah offers a unique blend of adventure, culture, and natural beauty that sets it apart from other destinations. From scaling the majestic peaks of Mount Kinabalu to exploring the pristine marine life of its tropical islands, Sabah offers unparalleled experiences for travellers of all interests. Moreover, Sabah’s rich cultural heritage, diverse ethnic communities, and warm hospitality create a truly immersive and memorable journey for visitors.

Daily News Hungary: How does Sabah Tourism plan to promote sustainable tourism practices during the presentation?

Minister Hon. Datuk Christina Liew: Sabah is committed to sustainable tourism practices, as evidenced by government initiatives such as conservation efforts in marine and nature parks. For instance, Sabah boasts marine parks like Sipadan, renowned globally for its rich marine biodiversity and strict conservation measures. Additionally, the Kinabalu UNESCO Global Geopark, home to the majestic Mount Kinabalu and its surrounding areas, showcases Sabah’s commitment to preserving its natural heritage while promoting responsible tourism. Visitors can explore unique geological formations, diverse ecosystems, and cultural heritage sites within the geopark.