Matyódesign: clothes and accessories with breathtaking matyó embroidery

Even if you have never been to Matyóföld, you have probably heard of one of the country’s most famous Hungarikums, the matyó embroidery. Over the years, fewer and fewer people have been able to uphold this tradition, but we can always find an exception. 

How was Matyodesign born?

Bien.hu tracked down one of the last persons who makes her living out of matyó embroidery. Rozi Váczi was the one who not only dreamt of revitalising this unique craft but also established a brand based on it. Thanks to her efforts, the splendid hand-made items of matyó embroidery design are easily accessible to people near and far. But how did this idea pop up in her mind? Well, once upon a time, little Rozi was spending her childhood in Tard, one of the three matyó villages in the Hungarian countryside, where she was surrounded by these special embroideries. However, often, you only realise the value of something once you’ve lost it, just as it happened to her. This is where the importance of “second chances” in life comes in. After Rozi gave birth to her first child in her thirties, she suffered from depression. With the support of her family, she was sent back to Tard in the hope of recovery. During her time there, she had to find a birthday present for her husband. She got the idea to ask her old nanny to create an embroidery for one of his t-shirts. We can call it true inspiration because this was the turning point when the idea of matyó embroidery design was born.

So, without a doubt, Tard has become the centre of the project, where nowadays forty-five embroidery specialists create gorgeous pieces. Still, how did it become a fashion trend? The secret is that these embroideries are combined with modern, stylish items like dresses, coats, jeans, dress shirts, handbags and backpacks. All of them are extraordinary; this is a fact. But the question is, who are the target customers? Technically, anyone who values this tradition and is willing to pay a higher price for quality and uniqueness.