Batumi, the four-season Georgian tourist destination, presented in Budapest

Georgia is focusing on Batumi’s attractions to draw more tourists to the coast of the Black Sea. In Budapest, the aim was also to increase the knowledge of Hungarian tour operators and media representatives about this unique tourist destination. Spago Budapest was the prestigious venue for Wednesday’s event familiarising Hungarians with Batumi.

The host of the event was HE Ambassador Tamara Liluashvili. As she underlined in her opening speech, she wants Georgia to become a place that Hungarians know and want to visit.

All the conditions are in place for this, as the coastal Batumi and mountainous Adjara region could become one of Europe’s most attractive emerging tourist and business destinations.

In her speech, Princess Kristine de Bagration-Mukhrani, the Deputy Head of Adjara Tourism Agency, underlined that the region is not only a summer destination but can also be a four-season tourist destination for those who love culture, gastronomy and nature.

The main attraction of Batumi, on the Black Sea coast, remains the beach, with its warm and less salty waters. However, the resort also offers a wide range of leisure activities. Culture and architecture lovers can enjoy the Gonio Fortress, Petra Fortress, Batumi Dolphinarium, or the gigantic sculpture of Ali and Nino. Almost all the international hotel chains can be found in the city.

Georgia has won numerous tourism awards in recent years, including being named one of the safest countries in 2020. Batumi will also be the venue for this year’s World Travel Awards, which is a mark of honour in the world of tourism.