How was Hungary’s image in int’l media in 2013?

Budapest, February 6 (MTI) – International media interest in Hungary intensified and the country’s image in foreign media improved overall last year as against 2012, an analysis released by Nezopont research institute on today showed.

The institute conducted a second survey on Hungary’s perception in the international media in 2013, after one it had concluded in the previous year.

Compared with 2012’s monitor of 3,659 items in 40 media outlets in seven countries, this year’s analysis covered 6,800 articles and 57 online and print items in 12 countries, Zsolt Antal, the head of Nezopont’s media monitoring section, told a press conference.

About 5-6 percent of articles had a positive content in both years, whereas the proportion of articles reflecting negatively on the country dropped to 33 percent last year from 43 percent in 2012, he said. The proportion of articles with a neutral content increased, he added.

Most articles were published in Germany, while the fewest, and the most negative (64 percent) in Italy, focussing mainly on the far right, Antal said. The most positive articles appeared in the Polish media, praising the introduction of religious class in primary schools and government measures to help troubled forex loan holders, he said.