How to Make Your Instagram Profile Look Esthetic?

Sponsored content

Just imagine over 1 billion people in the world are active users of Instagram! Besides, 90% of people all over the globe on this social media channel follow a business. If you still don’t have a business account there, learn a little bit more statistics:

• 83% discover new products or services via Instagram;
• 81% conduct the research of products/services on the social media channel;
• 80% use Instagram to decide whether to buy a product /service.

However, it’s not enough just to create a profile and publish some content. If you wish your brand to be competitive, then you need to make your account esthetic, relevant, informative, and appealing. And here we are to help you with that.

Instagram Esthetic Profile for Your Brand in 7 Easy Steps

Since a lot of companies already leverage the benefits of Instagram, it can be hard to stand out from the competitors. Thus, a visually stunning Instagram aesthetic is a must-have in 2021 to capture the attention of users. Here we are with a step-by-step guide. 

Step 1. Brand Identity

It’s impossible to create an eye-catching Instagram aesthetic without determining your brand personality. That’s why the very first thing to do is to establish your brand. Your Instagram must reflect your brand. To do that, you need to define the following crucial aspects:

• Target audience;
• Core Values of the company;
• Brand tone and voice.

Defining the brand identity, you can build a cohesive aesthetic that not only represents the company but resonates with your audience.

Step 2. Take Inspiration From Others

It’s okay to learn from others. Herewith, always keep your eyes peeled for inspiration checking the profiles of your competitors and/or just users you like. Exploring other accounts, pay attention to:

• The way your favorite Instagram accounts execute their feed aesthetic;
• How they frame and/or crop their shots;
• The way and intensity images are edited;
• What filters are used, and so on.

Also, you can use various tools like Crello for that. There you will find not only hundreds of photos to get inspiration but find: free online invitation maker, GIFs, animations, as well as a lot of other useful visual and editing tools to use for your brand.

Step 3. Don’t Neglect Your Brand Colors

According to the research data, color enhances brand recognition by 80% and weighs with customers buying decisions by about 85%. Thus, it’s a must to choose a brand color/ The next step is creation of a color palette. Find about 6 colors that reflect your brand to use throughout your content.