Innovation is one of the most competitive Hungarian products

The innovative Hungarian products are recognized nation and worldwide. The Hungarian National Trading House (MNKH) is actively seeking ways to promote the export of innovative small and medium-sized enterprises, and the Hungarian knowledge and competence, Zsanett Ducsai-Oláh, CEO of MNKH Ltd. said during the InnoTrade in Budapest, innoportal.hu writes.

Since its launching at the end of 2015 the InnoTrade startup programme provided opportunities for 11 promising Hungarian startup companies to represent Hungary at the CES in Las Vegas, on the South By Southwest Festival in Austin, and at the CeBit exhibition in Hannover.

The CEO said that most Hungarian startups do not have the resources to promote their products on an international level, and rather concentrate on the developing process. In the InnoTrade programme all companies are evaluated and given points; if the product is appropriate, then the companies get the opportunity to present their products at different international exhibitions to gain potential sponsors.

InnoTrade points are the flaws of the companies that applied to the programme and after those are corrected the startups may reapply. If they are successful and are given the opportunity to be present at one of the exhibitions, all companies get personalized training to be able to negotiate effectively.