The new Budapest brand is coming soon!

The new manager of the Budapest Festival Tourism Center (BFTK), Csaba Faix, revealed what can be expected regarding the new Budapest brand.

Among others, this company organises the Budapest Spring Festival, Café Budapest Contemporary Art Festival, Christmas and Easter fairs at Vörösmarty Square; while the planned closure of the Danube quay in the summer also belongs to BFTK. The new director has been interviewed by the Hungarian news portal Index about the scheduled rebranding.

Danube quay

The quay should become an open space for the public where people go out in their free time. Therefore, no plage, palm trees, or festival stalls will be set up there –

we would like to show that the Danube embankment can also be used for such relaxing activities as walking or drinking a soda in the summer. Entrance will be free of charge!

The opening of Liberty Bridge last summer is a perfect example of how this temporary opening can be realised. Similarly to those programs such as yoga or spinning, sports facilities will be created at the Parliament; however, we must pay attention to the dignity of the area as well. Presumably, this year’s opening of Danube quay will replace last years’ Picnics on Liberty Bridge.

Touristic image

Budapest is mainly considered to be a “party capital”, as this is the most significant point of the city’s tourism. Also, this is the primary source of conflicts among residents and tourists. Then, what about creating a new image of Budapest? Definitely, this is the most visible part of Budapest’s tourism, centralised in the city centre. However, the picture is deceiving as cultural tourism and conference tourism are also very important, and these trends should be enhanced in the future since much fewer people are disturbed. It is important to mention that everything can be realised gradually, step by step; we would like to set such goals that can be accomplished.