Online Trends set to shake up Hungary’s Business Sector in 2020

Over the last couple of years, most debates about which industries will propel Hungary to the future have revolved around a few innovations: Internet of Things, VR, cloud computing, and AI. Gladly, more technologies and business trends have come up, and looking forward to 2020, below are some of the industries to watch.

Mobile Commerce

With more and more people buying smartphones in Hungary, the e-commerce sector will continue to thrive. But unlike the past, mobile shoppers will be the primary drivers of the industry in the next several years.

The best part of mobile commerce is that it’s also enhancing the brick and mortar industry. Banking apps like Apple Pay, Google Pay, and contactless payment methods all have a place in Hungary’s brick and mortar sector, from restaurants to banks, transportation to retail.

When it comes to online shopping, using mobile devices is Hungarians’ favorite way to buy items online. Phones are more portable, and hence easier to access. It’s fast to order items online, and there’s no drawback to using your mobile device, anyway.

Mobile Gaming

Mobile gaming is a multi-billion industry that employs millions of people each year. Despite that, it’s still underrated, and it’s rarely viewed as a disruptive sector. Surprisingly, it’s also incredibly popular in Hungary, with more than 50% of adults admitting to playing games on their mobile devices.

There are valid reasons to believe mobile gaming will continue to disrupt the gaming sector in 2020. For starters, some of the biggest video game developers are now investing in mobile games. From Konami to Epic Games, Valve to Electronic Arts, nearly all brand name developers are venturing the mobile gaming market.

The continued growth of online gambling in Europe, South America, and the US has also boosted the mobile gaming sector tremendously. Gambling is also gaining popularity in America’s northern neighbors. And as a result, these casino sites all work in Canada. They are licensed and reputable, and most welcome new players with bonuses.

Personal Brands

Influencer marketing was all the rage in 2019. Experts believe businesses will continue to partner with famous people to market their products in 2020 and beyond. So, what is it about celebrities that make them relevant in the business world?

Although a debatable topic, scientists believe there’s a psychological aspect of people listening to people they deem influential. It doesn’t matter the influencers are only famous on Instagram. If they have hundreds of thousands of followers, there will be people who look up to them for influence.

In many cases, businesses pay influencers commissions for products they help sell. And depending on how famous the celebrity is, they can receive up to 50% of the money brands collect.

Content Marketing

Ask any successful online entrepreneur the secrets to their success, and chances are they will mention content marketing. Bill Gates’ timeless message ‘content is king’ is still relevant today, and it will continue to be important in 2020 and beyond.

But as technology changes how online businesses market their products, marketing won’t always remain the same. For example, there’s an increasing reliance on AI content spinners these days. They are frowned upon, but there plenty of online businesses that seldom publish articles created by humans.