Luxury of the future: clean air sold in hollóházi porcelain

Sol-One is a Hungarian Smart Air Care device that comes in hollóházi porcelain and will be sold for EUR 1,000, Forbes.hu reports. The modern and premium quality air purifier is believed to be the luxury product of the future mostly targeting the Chinese, Indian and American markets.

What is smart air care?

According to Solsmarthome.com, Smart Air Care (SMAC) “refers to a special type of indoor air purification method used in Indoor Air Quality (IAQ) Management through air quality measuring, ionising and scenting processes. The ‘smart’ prefix means controllability by a smart device and/or sensory perception that usually decides what type of air care is needed. Air care is based on air composition examination (…) its primary goal is to create a beneficial atmosphere for easy breathing and positive physiological effects.”

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Who came up with the idea?

Robert Somogyi is one of the co-founders of the company. He is a German businessman who moved to Hungary in 1993. He is an expert in brand building, and he has a ton of experience with luxury products. He was also the executive marketing vice president at Herend Porcelain Manufactory. In 2013, he was approached by two engineers Attila Prokk and László Gazsó with the idea of a modern, premium quality air purifier with a delicate porcelain design. Somogyi liked the idea, and they eventually founded the company.

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