American Forbes recommends Hungarian brand Nanushka

As Hungarian Forbes.hu reports, the American version of the online magazine included the Hungarian brand Nanushka in their article “The Emerging Brands To Watch In 2018”. Most of the other 11 names are American, so it is especially momentous that a Hungarian brand was added to the list.

“Although the Budapest-grown label has been around for over a decade, its aesthetic is now more relevant than ever. Founded by Sandra Sandor, Nanushka is the minimalist’s dream, aimed at creating a new informal form of beauty through easy-to-wear designs and feminine touches,” notes the contributor, a fashion fanatic from New York on Forbes.com. She adds that Sandor’s ideology is that “if a garment is designed to function well, it will be beautiful”.

In 2015, Nanushka appeared on the Hungarian Forbes magazine’s cover, as the first Hungarian brand to receive massive investments from a capital investor. In 2016, however, the team’s way to success was hindered.

“I never thought it would be over” – now Szandra tells us, her partner and new acting manager, Péter Baldaszti adds: – “Me neither, but we were actually only weeks from having to close down.”

Tables have turned ever since. “Now within one season, we got in to Browns in London, then Net-a-Porter, and we can already see the others coming” – Szandra enthuses. The webshop Net-a-Porter offers 350 luxury brands in the world. They order as much from one season as the top twenty clients did altogether before. “We became the members of an elite club of only 500 brands for a moment.”