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Origo.hu reports that Hungarian Tourism Agency has launched a new campaign to promote the lesser known Hungarian sights. The aim is also to encourage people to travel more in Hungary, to get to know the country better.
The campaign aims to present and advertise the areas in Hungary that are less known but still have some cultural, architectural, or natural values worth seeing. It started off with three destinations and expanded from there: the pile dwellings at Lake Fertő, Hegyestű near Lake Balaton, and the salt hill of Egerszalók. One of the new destinations they have included is the Lake Cave of Tapolca.
Zoltán Guller, chief executive of the Hungarian Tourism Agency (HTA), stated that it is important to convince people that Hungary too has a lot to offer tourism-wise, just like Austria, Croatia, or the Aegean Sea, for example. The campaign lasts until the end of August, and the HTA expects an increase of interest in Hungary, mostly by Hungarians. The target audience are Hungarians, who’d rather spend their holidays abroad than exploring their home country.