This summer new legends will be born – Here is the newest campaign video by FINA Budapest 2017

The 17th FINA World Championships, starting on 14th July is now being popularized by its new campaign. In the center of the attention, there are the six sports of the world event (swimming, acrobatic diving, synchronized swimming, water polo, high diving, and open water swimming).

Less than one month left until the beginning of the biggest sport event ever of Hungary, the 17th FINA World Championships-organized in Budapest and Balatonfüred. The organizer of the event, Bp2017 Nkft., has just launched its new campaign is now popularizing the six sports of the world event, drawing people’s attention to the exceptional performance of the sportsmen and activating interest shown in different sports, both locally and internationally.

The campaign starts with a short film, entitled “This Summer New Legends will be Born”. The video is presenting the six sports embodied by legendary water creatures. Swimming is symbolized by the shark, the most fearsome animal of the seas, open water swimming is presented by the “wanderer” of the seas, the whale. With its characteristic movements dolphin became the symbol of the acrobatic diving, while orca in high diving, synchronized schools of fish in synchronized swimming and octopus in water polo became the emblems.