4DX experience, the future of cinema-going, is reality in Hungary

In the world of television, DVD and online streaming, when everything is within easy reach, the cinema industry still means a flourishing business. Therefore, the question poses: what is the biggest attraction in cinemas and how can cinemagoers’ enthusiasm be sustained? Forbes.hu and Vg.hu reveal the secret about the latest technology that augments the cinema experience with environmental effects. Here is how.

Snow, rain, wind, fog and smells – these are the accompanying environmental effects of the 4DX cinema experience already available in 3 Cinema Cities in Hungary. The latest cinema of this type has been opened in Debrecen where the fans of films can also experience the physical sensations present during a movie.

It is from around 300 million forints (1 million euros) that a new movie theatre was constructed where besides environmental effects, cinemagoers can move back and forth or sideways, as their seats imitate the movement present on the screen.

When movies are broadcast, a wide variety of effects affect the protagonists and with the help of this new technology, viewers can get a firsthand experience of what if feels like to be tickled or surprised by a sudden gust of wind or rain.

The new movie theatre was opened on 15 March when two movies, Tomb Raider 3D and the Coco, a computer-animated fantasy film, were broadcast in Debrecen.

This is how the new 4DX technology works!

Despite the fact that today movies can be easily downloaded from the Internet, the cinema industry has been rapidly growing. Andrea Buda, Marketing and PR Director of the Cinema City, believes that the reason why cinemas are still popular is their accessibility. Compared to other forms of entertainment, such as going to the theatre, a concert or a sports event, cinemas are still relatively cheap.