4 marketing tips to grow your garden supplies business locally

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There might be countless gardening businesses out there to give you competition, but it’s important for you to keep ahead and stay at the top of the market. Your best bet here is to take hold of your local community and grab their attention.

But how do you convince locals that you’re their best option for any garden supplies they need? How do you make sure that every gardening enthusiast in your neighbourhood chooses you for their supply fix?

We’ve made a shortlist of the most effective marketing strategies you can use to make your garden supplies business the best in the locale.

1.  Understand what the locals need

Any business that makes assumptions about what their customers want is often wrong. As a local business aiming to lead the market, you need to be closely in touch with what the locals are interested in.

Take a look at the neighbourhood you’re located in. What kind of gardens do people have? How do they utilize their lawn space? Do people like to keep things simple or make their gardens more extravagant?

Take some actionable steps to collect information from your community.

1. Conduct a poll on your Facebook business page and have your followers engage with it.
2. Send out a short but effective questionnaire to your email database of customers and ask them questions about their decorative preferences for gardens.
3. Look into the local gardening community and get their perspective on what’s most needed.

With this, you’ll have a better idea of what products will sell more. Keep the basic plant supplies for your regulars. You may also want to invest in fountains or garden stones if your customers want to go for a more extravagant look. Once you know what your customer needs, you’ll be able to market yourself as their go-to place.

2.  Set a garden theme for your store

Everyone loves a good theme. And if your customers are gardening enthusiasts, they will definitely appreciate walking into a well decorated store.

Instead of propping up your products in a normal way, set them up as your customers would in their own garden and give them a full visual display. Get some carpeted imitation grass and set up a mini Japanese garden in one corner. Turn a small part of your store into an imitation zen garden with props all around the main display areas. The way you set up your store is the way your potential customers will be setting up their gardens.

Petersham Nurseries is a family-run garden store that leaves its customers in awe due to its rustic gardenesque interior and floral tones. The store provides you with everything you need from unique plants to tools, and attracts people from far and wide due to its aesthetic appeal.

So make a well landscaped setting and have your customers marvel at what you can provide them with.

3.  Create eye-catching visual content

If you really want to make a mark on your local clientele, you need to ramp up on your visual content usage. Flyers and posters offer a great avenue for you to show your customers what you offer and how you can benefit them.

You don’t need to worry about hiring a professional designer or spending too much time and money on flyers. With online design tools like PosterMyWall, you can get free access to a free online flyer maker which can help you create vibrant, high quality flyers in a matter of minutes.

When creating your flyer, make sure you display important information clearly, such as your brand name, your best services, and your contact information. Make sure you use colors that attract your audience and go with the theme of your business.

Make use of grass tones and a vibrant font to get your message across in an aesthetically pleasing way. You can either create your design from scratch, or benefit from the available range of poster templates available on the PosterMyWall website. All you have to do is go onto the site, select your template of choice, and hop onto the editor page to add your own personal touch.