1st Hungarian luxury bitter brand ready: the Zwack Unicum’s Trezor XO

Zwack Unicum reached another milestone in its 230-year-old history: they created a new Hungarian bitter brand, the Unicum Trezor XO. The exclusive herbal liqueur is the 1st Hungarian drink brand in the luxury segment. They said tradition and innovation were blended in the spirit, and its taste brings you the luxurious feeling of living.

1st Hungarian luxury bitter brand

According to turizmus.com, XO means “Extra Old” in the name of the new Hungarian spirit. That is because it was aged in oak barrels for ten years. The luxury brand received its unique flavour in French champagne barrels. The liqueur contains more than 40 herbs. Its fragrance contains vanilla and tropical spices, but you can also smell the special barrel in it. Its taste is also unique not just because of the many herbs blended to create it but because of its oaky and chocolate-like flavours.

The exclusive liqueur commemorates Péter Zwack (1927-2012). They started to age the first blend a year after his death. Mr Zwack was a Hungarian businessman, investor, philanthropist and diplomat. He was CEO of the company between 1987 and 2008. Between 1990 and 1991, he served as Hungary’s Ambassador to the United States.

He was born in 1927 in Budapest. However, he had to flee the country in 1948 when the Communists nationalized their factory. Béla Zwack remained and gave a false recipe to the Communists, while János and Péter (the grandson and great-grandson of the founder, József Zwack) fled to the United States. Péter returned after the Fall of Communism and worked even as an MP.