10 Ecommerce fashion brands to watch out for in India

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Global Ecommerce Trends

On the whole, the world’s ecommerce environment is thriving. Reports indicate that online transactions now account for north of 15% of total sales in the global market. With a strong retail and consumer outlook, these figures can only get more impressive. 

India is at the forefront of this shopping revolution. Second only to China in terms of internet users, experts predict the e-commerce market in the country will touch the USD 84 billion mark by 2021. Of total retail sales in India, almost 10% is now done online. 

As a pointer, India takes first spot for fastest growing ecommerce market, with Compound Annual Growth Rate (CAGR) upwards of 30%. With internet penetration rates nearing double digit growth, this is most encouraging for players in the country’s online retail space. 

 Let’s go shopping

The future of retail is online. It has its advantages over traditional brick and mortar. Ability to remain open 24/7, wider payment options, lack of geographical limitations and lower operational costs among others makes it an attractive option for buyers and sellers alike. 

The growth of India’s middle class with its increasing purchasing power and busy lifestyles has spurred the growth of the sector.

From established household names like Myntra and Koovs to promising and exciting new entrants such as StyleCaret, online fashion shoppers can look forward to even better products and experiences in the days to come. 

Here, we look at 10 of some of the very best fashion ecommerce fashion brands India has to offer. In no particular order, these e-stores occupy prime position in the increasingly lucrative ecommerce fashion space.

1. Myntra 

India’s largest clothing, footwear and accessories online store for men, women and children, Myntra offers a wide collection of in-season fashion product catalogues from all over the world. 

Style Studio, its innovative virtual dressing room is popular with online shoppers owing to its fun and interactive user experience. 

Style Mynt, Myntra’s in-store style blog on fashion trends and featuring tips from designers and celebrities further cements its claim to be India’s preferred online fashion shopping destination. 

2. LimeRoad    

Founded in December 2012 and initially conceived as a fashion marketplace for women, LimeRoad now also caters to Men and Children. Indian wear occupies pride of place alongside international brand apparel and accessories on its virtual clothing racks and shelves. 

A one stop shop for all things fashion, LimeRoad gives its shoppers the opportunity to create a personal scrapbook of looks and ideas and potentially earn from it. 

3. Koovs 

Priding themselves in bringing wearable fashion at pocket friendly prices to their customers, Koovs deliver fresh, contemporary and inspiring creations month after month courtesy of their brilliant and talented London based design team. 

They are currently the only Indian online fashion brand to collaborate with leading world designers on exclusive capsule collections. Easy navigation, catwalk videos and 360° product views are a big plus. 

4. Jabong 

Featuring a large collection of fashion and accessories from around the world. At Jabong you can shop for skirts, denims, travel bags, backpacks, sunglasses, ethnic wear and a whole lot more for both men & women from the comfort of your phone or computer.